Sunday, November 21, 2010

Rock Star Concert Event







For this next project, our GD1 class has teamed up with a great non-profit volunteer organization called "Rock Star Supply Co." This organization's volunteers are committed to helping students succeed in schools that are over populated and understaffed. To help raise awareness of this growing problem in America's schools, Rock Star Supply Co. has decided to put on a free concert event in the St. Paul area and our class (as you may have guessed) is helping to design some of the graphics to promote the event. The four components our group is being commissioned to design are a poster, a landing page for the concert event, a palm card, and tickets for the concert as well. While a more complete explanation of our group's design rationale can be found on Elliot Matson's blog (http://elliotmatson.posterous.com/), the above images show my personal progress for my portion of the project, the ticket stub. Our designs combine black, white, tangerine and teal blue in varying amounts throughout each of the four components. To evoke a feeling of increased excitement and energy as the user draws closer to the concert event, our components progress from dominantly dark features (the poster) to dominantly more vibrant features (the ticket stubs seen above). We felt that this progression added variety to the series while still remaining cohesive. 

The ticket stub's main purpose is to give each member of the audience something they can take away from the event with hopes that they will get more involved with the Rock Star Supply Co. organization. To further accomplish this goal, we included a perforated section of the ticket that enables the audience to write down their contact information for future involvement with this volunteer group. Boxes for these perforated pieces will be set up in multiple places at the concert event so that the audience can submit their information at any point during the event. The above images are two ticket ideas that I brought to my group to critique, and I think we have been leaning more towards the blue ticket as orange and black correlates to Halloween a bit too close for our liking. Still in the draft phases, but I will keep the blog updated as our group keeps moving forward! 

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