Rock Star Concert Ticket [in Process]

After working with my group members to push our Rock Star design concepts further, we decided to make some adjustments to each of the four graphic media pieces. As you can see, the ticket above is a little bit different than the ticket shown for the last progress critique. We felt that while we wanted to use the vibrant blue as a dominant feature of the ticket, having it entirely blue was a tad overwhelming and it seemed to separate from the other pieces in our design series. We added black space in the corners and city sky-lines to help balance the bright blue background, and I feel this change helped a great deal in making our series more cohesive. We still have a couple of refinement processes to go through, but I feel that our group as a whole is excited to see where these designs are headed. If you would like to see the other elements of our Rock Star Concert campaign, you can go to Elliot Matson's blog (http://elliotmatson.posterous.com/) and Joy Hong's blog (http://joyhong89.blogspot.com/) to see more. 

Rock Star Concert Event

For this next project, our GD1 class has teamed up with a great non-profit volunteer organization called "Rock Star Supply Co." This organization's volunteers are committed to helping students succeed in schools that are over populated and understaffed. To help raise awareness of this growing problem in America's schools, Rock Star Supply Co. has decided to put on a free concert event in the St. Paul area and our class (as you may have guessed) is helping to design some of the graphics to promote the event. The four components our group is being commissioned to design are a poster, a landing page for the concert event, a palm card, and tickets for the concert as well. While a more complete explanation of our group's design rationale can be found on Elliot Matson's blog (http://elliotmatson.posterous.com/), the above images show my personal progress for my portion of the project, the ticket stub. Our designs combine black, white, tangerine and teal blue in varying amounts throughout each of the four components. To evoke a feeling of increased excitement and energy as the user draws closer to the concert event, our components progress from dominantly dark features (the poster) to dominantly more vibrant features (the ticket stubs seen above). We felt that this progression added variety to the series while still remaining cohesive. 

The ticket stub's main purpose is to give each member of the audience something they can take away from the event with hopes that they will get more involved with the Rock Star Supply Co. organization. To further accomplish this goal, we included a perforated section of the ticket that enables the audience to write down their contact information for future involvement with this volunteer group. Boxes for these perforated pieces will be set up in multiple places at the concert event so that the audience can submit their information at any point during the event. The above images are two ticket ideas that I brought to my group to critique, and I think we have been leaning more towards the blue ticket as orange and black correlates to Halloween a bit too close for our liking. Still in the draft phases, but I will keep the blog updated as our group keeps moving forward! 

Final Persuasive Series Products

The above images show the final products of the persuasive series that I began to design in October. As some of the process critiques have shown, the final series includes two versions of cards, a packaging box for small chocolates, and wrappers that would contain small squares of chocolate to fit inside the cards. Each element of this series was designed to fit the contextual setting of a small boutique or similar marketing settings, and with this in mind I photographed the final products in an environment similar to such a place.

Since the last critique, I conducted extensive trial and error in an effort to refine the pattern found on the back of the cards and on the papers inside the chocolate boxes. After following the advice of a fellow classmate, I decided to cut out the business of the organic leaf-shapes and instead use a randomized pattern of the small hearts to cover the backs of the cards. I felt much more confident about this choice as I feel it made the clean, minimalistic theme of the rest of the products a cohesive theme for the pattern as well. I had some issues with attaining accurate colors when printing these final designs, however I know this is an area I can continue to experiment with in the future if I choose to reprint.

Overall, I enjoyed the concept and process of this persuasive series very much and feel fairly happy with the final designs. Small changes (such as checking my spelling, oops!) definitely need to be made to refine the series further. The chocolate wrapper in particular could be simplified further to remain more cohesive with the overall feel of the series, possibly taking out the transparent bar running horizontally across the symbols. With these changes in mind, I feel that the above series works well together and it is my hope that my audience would like to buy chocolate (or at least these designs) as a result!